Posts Tagged Marketing
Advantages of Doing E- Mail Marketing For Automotive Dealers
Posted by in Uncategorized on February 8, 2010
Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.
Efficient and Effective Communication WayApart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling automotive dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can help automotive dealers to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.
Remains In Touch With Customers On A Regular BasisMaintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.
Grows Loyalty within Existing Customer DatabaseMaintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched by automotive dealer. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.
Cost EffectiveEmail Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.
Email marketing is an effective online marketing tool for automotive dealers to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.
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Auto Repair Colorado Springs
Posted by in Uncategorized on February 4, 2010
What Colorado Springs Automotive Service Consumers Should Know There are some things Denver consumers should know about Colorado Springs automotive service and repair. First and foremost, Express Auto Repair & Engine Exchange cares about you and your family’s safety. And we really appreciate your business. Express Auto Repair & Engine Exchange in Colorado Springs wants to build a trusting relationship that becomes the foundation for a mutually beneficial experience for years to come. Building on that foundation, there are some things that would help you understand the auto service and repair business better. First, it can be really hard to fix cars. The days of shade tree mechanics are long gone. The majority of automotive systems are computerized. It takes a lot of training and very expensive equipment to diagnose and repair modern vehicles. The technicians that work for Express Auto Repair & Engine Exchange need extensive computer training aE” not just how to run the diagnostic systems, but also searching for the right parts, networking with other technicians to help them with a difficult problem and pulling together a job order that makes sure that each step of the process is addressed. The threshold for getting started as a technician gets higher all the time and there is a huge commitment to on-going training every year. This training takes time and money. It contributes to business overhead.
The average Monument or Fountain driver may not realize the business and environmental regulations Express Auto Repair & Engine Exchange must comply with. Of course that costs money too. Like any business, overhead is a big factor. When you go into a Denver restaurant you don’t value the meal by what the food would cost at the grocery store. The restaurant has rent, wages, insurance, taxes, utilities, professional fees, equipment, supplies aE” you get the picture. The restaurant has to charge enough to not only pay for the ingredients, but for all these other things as well while making enough profit to remain in business. If you value the meal and are satisfied with your dining experience, you’ll come back and tell your friends. It’s the same for Express Auto Repair & Engine Exchange. The value of its service is not the cost of the parts they replace, but in your satisfaction with the results. If they deliver a good product at a fair price, Colorado Springs customers are happy to see them succeed as a Colorado automotive business. Contact Express Auto Repair & Engine Exchange to learn more about our extensive auto service training.
You can find us at: 3655 Galley Rd. Colorado Springs, Colorado 80909 Or call us at 719-630-8729 Your Colorado Springs service center loves to see its customers whenever they come in, but they would much rather see them three or four times a year for routine maintenance than once a year on a tow truck. They want to work together with you to avoid breakdowns. Tell your Denver area friends and family to go in for their scheduled maintenance too. That lowers the service center’s marketing costs and helps keep its labor rates down. That’s good for everyone. Express Auto Repair & Engine Exchange appreciates this great review of automotive service from AutoNetTV.
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Importance of Social Media Management For Automotive Dealers
Posted by in Uncategorized on January 31, 2010
The need to monitor automotive dealers’ brand image online is increasingly imperative, as 75% of new vehicle buyers in 2008 used the Internet during their buying process. According to J.D. Power and Associates Automotive Internet Roundtable report, investment in high-quality digital and social media content is essential to change customer perceptions of a brand, as well to raise brand awareness and consideration levels. Social media is the latest and the fast growing marketing and communication tool online.
Social media marketing improves automotive dealers’ online reputation through building close rapport with the existing as well as potential customers. The points below discuss why social media management is important for an automobile dealer’s online marketing strategy.
Happening marketing toolIt is evident that social networking online has brought a drastic change in how we communicate online. Many of us have at least one user account in a social media website such as Twitter or Facebook. For this reason, many of the perceptive marketing companies are using social media to reach the customers in a ‘friendly’ tone and set an impression. As car buyers are more online savvy, automotive dealers have a great opportunity to spread out the word more easily.
Builds reputationAuto dealers can improve their brand’s reputation by establishing their presence on social networking sites particularly by targeting the vehicle buyers. Creating profiles and fan pages often increases opportunities to interact with prospective buyers among the social media users. Car dealers can share promotional information such as photos, offers and service details with the existing consumers. Social media helps to spread this information among the people connected to those customers and increases the visibility and response.
Two-way communicationSocial media is the communication platform that has interaction and information sharing as the fundamental theme. It lets consumers directly give their reviews and dealers in turn can communicate with the customers by responding on social networking sites. Feedback received helps in improving the service and performance. It is a win-win situation for both the consumers and car dealers. Dealers benefit from the existing customers spreading positive information with other prospective buyers voluntarily while consumers gain valuable information that may not be available otherwise.
Pinpoint Target marketBusinesses can accurately target their potential customers with the help of their profiles on the social networking sites. This makes easier to sieve through the large masses and save the marketing and advertising expenses that they usually spend on the much wider segments in traditional advertising.
Provides competitive edgeCar dealers can have a competitive advantage by maintaining a loyal customer base with the help of social networking media. There is a good marketing opportunity to car dealers with social media, which allows them to promote their services, cars and other related content on social networking platforms. Social media makes the dealer more accessible to its customers, which differentiates it from the competitors.
Social media marketing strategies are becoming popular among many businesses and auto dealers are no exception. It has become an essential marketing tool to amplify your online presence and to improve business.
