Posts Tagged auto dealers
How Custom Website Design Helps Auto Dealers
Posted by in Uncategorized on February 6, 2010
Effective online presence is very important for an auto dealer in the highly competitive automotive market. A website plays a key role in establishing a strong online presence. However, it is difficult to persuade a customer without differentiating a business in any market. Custom web design helps auto dealers to create unique, professional, and effective website to reach customers precisely.
Helps to generates sales leads When potential customers search online for required information on vehicles, in order to appear it is necessary to have a professional and comprehensive (should provide complete information) website. Custom-built web design helps to create a fully contented and carefully developed website to increase conversion to phone calls and e-mails. Custom-built web design enables to specifically market a business to its targeted online customers.
Gives an edge over competitorsIt is hard to stand out from competitors by using any standard template for an automotive website which also possibly can be used by other competitors, which it does not differentiate your business. Custom web design facilitates to create a professional and user friendly website based on your needs and type of business. This helps to gain a position of advantage for your business online. Custom web design makes your website prominent from competitors by building a unique, professional image for your company on your customers mind. Thus, a custom built website enables to create a competitive advantage for an automotive dealer over its competitors.
Leaves a strong first impression Studies show that first impression of a customer has a significant impact on buying decision. Home page or landing pages of a website are extremely important in creating a strong first impression. Custom web design helps to create these pages effectively to provide better results.
Custom web design helps you to create an effective brand association with the automaker. With the specific design and targeted content, it leaves a positive impression on your customer and conveys that you address their needs accurately. A custom web site design also allows to magnify benefits and specialties of your company products, services and can easily convince the visitors with a strong first impression.
Convenient to customerCustom websites are designed user-friendly to make your customer comfortable in finding what they need. Custom website design enables a customer to find a specific product information easily compared with its competitors. Flexible and customized options help the customers to get specific product details easily and effectively. When a potential customer visits the website, it switches the content on website to give the most relevant information based on the search query.
Finally, you should not forget that any custom web design makes sense only when it gets you a sale, irrespective of how beautiful the design is. It is important for an automotive dealer to choose a custom web designer who understands your business well and designs your website based on your needs.
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Importance of Social Media Management For Automotive Dealers
Posted by in Uncategorized on January 31, 2010
The need to monitor automotive dealers’ brand image online is increasingly imperative, as 75% of new vehicle buyers in 2008 used the Internet during their buying process. According to J.D. Power and Associates Automotive Internet Roundtable report, investment in high-quality digital and social media content is essential to change customer perceptions of a brand, as well to raise brand awareness and consideration levels. Social media is the latest and the fast growing marketing and communication tool online.
Social media marketing improves automotive dealers’ online reputation through building close rapport with the existing as well as potential customers. The points below discuss why social media management is important for an automobile dealer’s online marketing strategy.
Happening marketing toolIt is evident that social networking online has brought a drastic change in how we communicate online. Many of us have at least one user account in a social media website such as Twitter or Facebook. For this reason, many of the perceptive marketing companies are using social media to reach the customers in a ‘friendly’ tone and set an impression. As car buyers are more online savvy, automotive dealers have a great opportunity to spread out the word more easily.
Builds reputationAuto dealers can improve their brand’s reputation by establishing their presence on social networking sites particularly by targeting the vehicle buyers. Creating profiles and fan pages often increases opportunities to interact with prospective buyers among the social media users. Car dealers can share promotional information such as photos, offers and service details with the existing consumers. Social media helps to spread this information among the people connected to those customers and increases the visibility and response.
Two-way communicationSocial media is the communication platform that has interaction and information sharing as the fundamental theme. It lets consumers directly give their reviews and dealers in turn can communicate with the customers by responding on social networking sites. Feedback received helps in improving the service and performance. It is a win-win situation for both the consumers and car dealers. Dealers benefit from the existing customers spreading positive information with other prospective buyers voluntarily while consumers gain valuable information that may not be available otherwise.
Pinpoint Target marketBusinesses can accurately target their potential customers with the help of their profiles on the social networking sites. This makes easier to sieve through the large masses and save the marketing and advertising expenses that they usually spend on the much wider segments in traditional advertising.
Provides competitive edgeCar dealers can have a competitive advantage by maintaining a loyal customer base with the help of social networking media. There is a good marketing opportunity to car dealers with social media, which allows them to promote their services, cars and other related content on social networking platforms. Social media makes the dealer more accessible to its customers, which differentiates it from the competitors.
Social media marketing strategies are becoming popular among many businesses and auto dealers are no exception. It has become an essential marketing tool to amplify your online presence and to improve business.
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Role of Mobile Websites in Car Dealership Businesses
Posted by in Uncategorized on January 22, 2010
Majority of customers are turning to the automobile websites rather than phone calls or showroom visits to get information when they are planning to buy a vehicle. According to the J.D. Power and Associates, 75 percent of new-vehicle buyers in 2008 used Internet during their shopping process, compared with 70 percent in 2007. Besides, the number of people browsing Internet from mobile devices is rising rapidly.
To grab this opportunity marketers are using mobile websites to reach the customers. Mobile websites are different, as they are designed to fit the small screens of mobile devices such as cell phones that can access Internet. It makes a good business sense to launch mobile websites for car dealerships, which provide many advantages when compared to traditional mobile marketing.
Instant connectivity to customersMobile websites provide instant connectivity to customers, as anyone can access from hand held mobile devices. This feature will allow dealer’s instant connectivity to customers as they can be utilized anywhere and any time to view inventory, locate dealership, or to contact dealer’s sales or service team. A dealer can update the inventory, pricing and photographs of a car desired by the customer in real time, so that the customer can view that immediately on the move.
Customer feedback and surveysAccording to the study, nearly 70 percent of automotive Internet users use consumer-generated content while shopping for a new vehicle. Dealerships can get customers’ feedback on their products and services using mobile websites in a simple and hassle free way. They can know the customer’s requirements as the mobile websites help in conducting simple on-line surveys that reach customers’ mobile phones. They reduce cost, improve the speed of the survey and provide added customer convenience. Dealers can get immediate alerts on customer dissatisfaction.
Service remindersMobile websites help in notifying the service updates directly to the customer’s mobile phones. Dealers can reduce costs by replacing the call centers with mobile websites. They can alert the customers in real time when their vehicles are ready to for delivery.
Marketing on personal mediaAuto dealers can market their vehicles or products directly and effectively to their target customers through the mobile phone. They can send information such as special offers, best deals, new arrivals etc along with graphics directly to the customer’s mobile phone. Marketing through mobile websites ensures maximum reach and penetration of the dealer’s car promotions and sales proposals increasing the overall conversion rates.
Today, many potential buyers and existing customers like to be well informed about the product before visiting the auto showroom. Providing this information through a multimedia mobile website on their personal mobile devices is far more effective rather than a mere text message or a phone call from the call center. The car dealers with a mobile website definitely have an edge to stay ahead in the present competitive market when compared to dealers without it.
